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Sign-up to resist bad branding – 4 words at a time!

Join Bob Killian’s mission. Improve your branding results. Get enjoyable short videos. Measure marketing tactics’ ROI. Are you wasting resources? Using outdated marketing strategies? Get inspired; fight back!

Watch 4 Word Marches to learn how to fight back today!

Spock Fails at Branding

Don’t make a Vulcan mistake with your branding.

Learn how to engage prospects with non-rational, emotional urgency in Bob Killian’s 4 Word March.

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Is your differentiator ownable?

Owning your differentiator is crucial to crush competitors.

Take Bob’s differentiation test in Bob Killian’s 4 Word March.

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SEO: The Three Cs

Is SEO really magical science?

Learn the answer and three elements you need to strengthen your SEO in Bob Killian’s 4 Word March.

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Don’t talk to everyone

See why segmentation brings your prospects on a more successful buyer’s journey. Measure the ROI of every tactic.

Learn how to fish where the fish are in Bob Killian’s 4 Word March.

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The Selection Set Blues

How do you perform on Google? Not as well as you’d like?

Learn how to get picked over your competitors in the search results in Bob Killian’s 4 Word March.

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Who visited your site?

Who visited your website yesterday? Don’t know?

Learn about the new digital tools your site needs in Bob Killian’s 4 Word March.

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Don’t Spray and Pray

Still engaged in spray and pray marketing? Why?! It was once the thing all marketeers did, but today we know better.

Learn about the tools making spray and pray marketing a thing of the past in Bob Killian’s 4 Word March.

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The Seven Line Limit

Writing paragraphs longer than seven lines? TL;DR!

Learn why the seven line limit engages more of your audience in Bob Killian’s 4 Word March.

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Respect the Humble Semi-Colon

Would 99% of your audience even notice if you misused a semi-colon? Probably not. This leaves 1% who would notice — and they’d take you more seriously.
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Are Focus Groups Obsolete?

Well… are they? Learn the answer in Bob Killian’s 4 Word March
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