April 24, 2010

Are you content with your SEO?

The single best thing you can do to be more visible on search engines? Have plenty of engaging, readable, relevant, original content.

Why? Because over time, people will read it and link to it. It’s as simple as that. Inbound links are that big. (Not reciprocal links. Don’t be conned by offers of link exchanges – they’re essentially worthless.) We’re sorry to disillusion people who want magic instant solutions, but great content is something you can control, and the value does accumulate over time. Sure, there are other factors such as having clean code, as you can read in our White Papers on SEO, but content is king.