We’ve given this century a dozen-year head start, so there’s really no more excuse for dawdling in that last one.
So. Here are 5 things you need to tend to if you haven’t already:
1. Zero out your yellow pages budget; move it into digital.
2. Clean out your collection of cassette tapes, 8-track tapes, and VHS tapes.
3. Don’t print one-sided business cards.
4. Get rid of that splash page.
5. Don’t send anything to prospects in a flat envelope.
Okay, your turn. What would you add to the list?