September 23, 2012

Because we’re in this century …

We’ve given this century a dozen-year head start, so there’s really no more excuse for dawdling in that last one.

So. Here are 5 things you need to tend to if you haven’t already:

1. Zero out your yellow pages budget; move it into digital.

2. Clean out your collection of cassette tapes, 8-track tapes, and VHS tapes.

3. Don’t print one-sided business cards.

4. Get rid of that splash page.

5. Don’t send anything to prospects in a flat envelope.

Okay, your turn. What would you add to the list?