When TCB Manufacturing acquired SMOR Cases (two forgettable names!), they knew needed a new name to unite their team.
Together, we developed a new name, a powerful brand story to match their highquality products. The brand identity plus a responsive (3screen!) website, creative collateral, social media strategy, and videos made a splash. We added sophisticated Marketing Automation strategy and creative support, and sales have been surging; 4week lead times became 8week lead times, and they’re hiring more workers and buying more machinery.
We gave them a naming strategy that would work for them today, and for them in 2021.
We developed a name, sevenOKs, to evoke what we saw as their standout differentiator – the perfectionism that the whole team contributes to the process. Everything must pass inspection seven times or it doesn’t ship. See “The Happy Perfectionists” video below.
The kickass tagline, Built for keeps, rounds out the story: their insulated bags keep hot things hot, keep cold things cold, and keep lasting far longer than cheap imports.