August 7, 2013

Company naming trends

We were interviewed by the Brazilian equivalent of the Wall Street Journal, Folha de Sao Paolo, about company naming trends, fads and best practices.

If you’re not fluent in Portugese, an on-page translation of the article is available.

We draw a lot of comments (from at least three continents) on the strategy of company and/or product names, and company naming trends. We’ve thought about it a lot.