If you’re a fan of Galapagos finches (and the lesson you can learn from them), you might be curious to learn what Darwin also learned about Galapagos Giant Tortoises.

These amazing creatures (who can live 150 years and always remind me of certain relatives) have distinctly different shell-shapes: domes and saddles.

How did these two shapes come about? Check out this video podcast that explains it – in about two minutes.

Then, the bigger question: how are you dealing with adaptation to new media, new imperatives of customer engagement, new competitors?