September 6, 2010

“Look no further”

It’s always been a staple of advertising copy: “Look no further.”

This vaguely insulting bit of wishful thinking can literally translate into “Stop thinking! We’re afraid you’ll look at our competitors.”

Of course that is exactly what happens in making a sale. In true “Blink” style, if your presentation, or store atmosphere, or website evokes “Ah! Just what I was looking for,” the search ends.

The key word there was “evoke.”