Rebranding is a powerful tool to ignite growth
… if done right.
Change demands adaptation.
Maybe you’ve merged, or out-grown your brand, market or technology. (Business evolution never stops.) Maybe stagnating sales demand a big dose of vitamin B to get back to double digit growth. Adapt. Evolve.
Some members of your team may have (realistic) concerns.
Could we lose more than we gain? What will it cost? Could it distract and disrupt us? How long until we see value?
Because rebranding is Killian Branding’s core competency, we’ll safely guide you through the risk/reward ratios.
- Renaming (if needed)
- Brand positioning/ strategy
- Website renew or replace
- Logo renew or replace if needed
- SEO overhaul
- Lead gen strategy and tactics
- Social media strategy
- Analytic tools and tactics
- Brand messaging/ elevator speech(es)
- Sales tools upgrade or replace
- Branding design guidelines
Our branding process, simplified
Your team and our team participate in an exercise of socratic questioning about your brand. This revealing conversation lets all of us understand more about you, your marketplace and that annoying competitor who steals customers from you.
Combining the insights gained from InsightStorming and secondary research, we develop a strategy with you to chart the best direction to adapt and evolve a revitalized brand.
Crafting a more powerful identity is a one-two punch of art + science. The evolved brand must ignite awareness, differentiation, and urgency.
Your success plans will include internal and external launch tactics to ensure your new branding leads to geometric (not just incremental) growth. Hey. Go big or go home.