The Art & Science of Renaming and Naming
Is there a formula for naming and renaming?
Since 1987, we’ve done naming for brands of every category and size (start-ups to Fortune 100), mobile apps, products, campaigns and taglines. We’ve crafted an innovative naming and taxonomy process that incorporates both art and science to yield strategies that deliver the big three: awareness, differentiation, and urgency.
- Naming and renaming: companies, start-ups, products, apps
- Naming strategy
- Trademark and .com availability
- Tagline development
- Taxonomy creation
- Transition strategy and tactics to get internal signoff and external acceptance, generate enthusiasm, and preserve brand equity
Our naming process, simplified
Using art and science, we brainstorm an initial list of names (sometimes hundreds). We sift that list to edit out any that don’t pass at least 13 of our strict 16 naming rules. We present the cream of the crop to you.