Show and tell. More to the point, Show vs. Tell.

Darwinian Marketing Adapts

Awareness of your brand demands adaptation.

In the eternal quest to do those very hard things – to get people to change their brand preferences and purchase intentions – the level of difficulty ranges from “very hard” to “dragon-slaying-blindfolded-on-a-unicycle hard.”

Two communications strategies must be considered. Show and tell.

[See (and hear) more here.]

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