September 1, 2015

Show and tell. More to the point, Show vs. Tell.

Darwinian Marketing Adapts

Awareness of your brand demands adaptation.

In the eternal quest to do those very hard things – to get people to change their brand preferences and purchase intentions – the level of difficulty ranges from “very hard” to “dragon-slaying-blindfolded-on-a-unicycle hard.”

Two communications strategies must be considered. Show and tell.

[See (and hear) more here.]