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BrandAids

Quick, insightful, amusing thoughts to energize your brand
March 6, 2013

Boneheaded?

January 16, 2013

Naming: navigating the minefield

March 24, 2012

Nine nuggets of business wisdom

January 3, 2012

Our naming rules, revisited

June 10, 2011

Branding should not focus on customers

May 24, 2011

Leave company and product naming up to us.

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