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“Marketers should ignore customers.” Well, that pokes a hornet’s nest.

A number of readers were upset when I challenged the dogma that “customers are your best prospects.” That cliché is routinely accepted as reasonable, but is in fact lazy and limited thinking, particularly for marketers. If you’re a marketer, prospects should be your focus. Customers, a distant second. Ignore might be too strong a word, so think “benign redirection.” Devote …

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From our blog

  • Killian Branding Wins 2021 Clutch Award for North Carolina’s Top Branding Agency August 20, 2021
  • A half century (!) September 30, 2020
  • How to kill response: The Bermuda Triangle of phone numbers September 7, 2020
  • Geography is no longer destiny. They say. July 31, 2020

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73 W. Monroe St.
312-836-0050

Charlotte, NC
227 W 4th St.
312-399-2894

& Cyberspace
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Cover Letters From Hell

Cover Letters From Hell

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