5 rules to get the most from creative people

You have an important project. So you’ve hired an architect (or choreographer, designer, sculptor, chef, composer) and want the best outcome. Of course. This could be a subject for an entire book, but let’s confine ourselves to 5 rules that will help you optimize results. (Below* we’ll ask you to add your own.) 1. If you hire Picasso, don’t tell …