Benefit #3 of MA: Up close and personal insight

Marketing used to be a sermon. Now it’s a dialog. Many if not most organizations have “a” marketing message, so they spray and pray. “Here’s everything you should know, everybody. Call us soon. Please?” Not surprisingly, this is a recipe for mediocrity. A one-size-fits-all marketing message is a desperate device of the clueless brand throwing stuff at the wall. Add …