7000 to 1

There are technology tools to help you in every phase of marketing. In fact, almost 7000 of them. Your marketing stack is likely to be unique: choose database A plus email program B, then add analytics tools C … soon, you may be tempted to add Shiny Objects D and E, and things can get very Rube Goldberg* in a hurry. …

How shaky is your marketing stack?

The term marketing stack is so new it doesn’t have a Wikipedia page. Yet. But marketing stack is a topic en fuego. The wheels on the buzz go round and round. I was speaking at a conference recently about marketing automation and related topics, and the question of marketing stacks came up. Often. One of the other speakers showed slides …