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BrandAids

Quick, insightful, amusing thoughts to energize your brand
June 10, 2011

Branding should not focus on customers

May 24, 2011

Leave company and product naming up to us.

May 14, 2011

How Customer-Centered hurts your brand

February 24, 2011

The perceptual map is obsolete: branding in 3-D

July 10, 2010

“Ideas” are almost worthless.

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