December 2, 2010
The Rule of 3
If you’re #1 in your category, never mention #2. If you’re #2, get more visible than #1. If you’re #3 in your category, change categories.
Evolve
If you’re #1 in your category, never mention #2. If you’re #2, get more visible than #1. If you’re #3 in your category, change categories.