White Papers
Useful. Practical. And, um, numerous. If you read all our white papers, you can request your M.B.A. (Maven of Branding Awareness) diploma. Read, download, share with your colleagues, students*, followers on Twitter – even reprint them, so long as you link back to here.
*If you recommend our White Papers to your students, let us know! We've traced 16 universities who've done so — 12 in the US, four in India. (We guest-lecture, too.)
But wait! There’s more!
- Rules of Thumb
- Production Values
- The Awareness Religion vs. Persuasion
- Setting Ad Budgets: A Strategic Approach.
- How to Approve Advertising
- The agency selection process – and how to keep your sanity
- Using All the Tools In Your Toolbox: A Scorecard For Brand Asset Deployment
- The Death of the Marketing Plan