Useful. Practical. And, um, numerous. If you read all our white papers, you can request your M.B.A. (Maven of Branding Awareness) diploma. Read, download, share with your colleagues, students*, followers on Twitter – even reprint them, so long as you link back to here.
*If you recommend our White Papers to your students, let us know! We've traced 16 universities who've done so — 12 in the US, four in India. (We guest-lecture, too.)
But wait! There’s more!
- Rules of Thumb
- Production Values
- The Awareness Religion vs. Persuasion
- Setting Ad Budgets: A Strategic Approach.
- How to Approve Advertising
- The agency selection process – and how to keep your sanity
- Using All the Tools In Your Toolbox: A Scorecard For Brand Asset Deployment
- The Death of the Marketing Plan