May 19, 2010


We looked at a current Vogue and analyzed 500 pages of fashion advertising.

All were photographic, mostly single image. Aside from the logos of the brands, a scattering of taglines, and some mouse-type copyright info, the absence of words was remarkable.

500 ads. Zero headlines. Zero text.

A highly evolved art form aimed at an audience that does not, will not, and (to some extent) cannot read. There were, by the way, 190 more pages of ads (!) for cosmetic products, which did carry text. Some delusions need words.