December 11, 2011

A billionaire swallowed our client.

We had a great run with Bounce Logistics over the past 3 years. We named the company, created a new category, helped them grow (double and redouble!) and create a strong reputation, loyal customers, with margins about 50% higher than the industry.

And then … someone new to the industry but with deep pockets decided to buy up a bunch of firms, roll them up to reach some kind of economy of scale, even at the expense of throwing away individual identities and brand equity.

These things happen. It may or may not succeed, but we won’t be along for the ride.

In any case, that makes us hungry to add business, actively looking for opportunities, and grateful for any referrals you may have. Who needs stronger brand growth?