October 28, 2012

Battle of the Brands: Elections in 3-D

Remember, candidates for election are brands, and confront the same 3-dimensional tasks all brands face: prospect perception of brand strength, differentiation and relevance.

The Killian Branding Box™

The analysis strategists face are similar, too: locate both candidates within the Killian Branding Box™ to determine which axis needs the most help to create positive distance.

Your organization probably doesn’t have a single competitor or a fixed end date with a binary result, so it will be more complex to plan brand success. But we can help.

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