Let’s assume nobody reading this is still on the dinosaur end of the digital bell curve, clinging desperately to traditional advertising. Or printed directories, cold calling, and other circa-1998 antiques. Neither are you likely to be found on the other pointy end of the bell curve, shunning traditional media, uber-active in social media, building dialog with customers, and seeing great …
5 lessons from spam
I’ve had the same email address for two decades, so I’m on all kinds of lists, and spam arrives more than 100 per hour. If I pay no attention to my spam filter for three days, I have to flush out about 3000 messages. Lessons learned: 1. We must, at some point, trust our spam filter. The labor needed to …
Startup Success Step #11
Some entrepreneurs, knowing their startup is going to go against formidable entrenched competitors, try to succeed by “flying under the radar,” hoping that the big guy (Unilever, Ralston Purina, IBM, Whoever) will somehow not pay attention to them and not squash them like a bug. Fingers crossed. Not a practical strategy. A new venture needs visibility first and foremost, so …
A tiny findability hint
Don’t waste your money buying the .biz .tv .net variations on your web address. Nobody’s going to accidentally type them. But do buy the near-spellings of your url. The phonetic spellings, the fatfinger misspellngs, etc. United Airlines, for example, deeply regrets not buying untied.com….
Shortening
Every B2B marketer hopes to “shorten the sales cycle” There are lots of ways to do it, and sales gurus earn hefty fees showing you how to streamline the process once the suspect becomes a prospect and enters the big, wide sales funnel. There’s lots to do to improve information transfer, or to be seen as a responsive collaborator. Consultative …