Sales needs leads. Hot, juicy, ripe, low-hanging-fruit, make-your-quota leads. So, how well is Marketing supplying them? In many organizations, not so well. Generating leads is challenging, and generating great make-your-quota-early hot leads is a struggle. a source of friction. (Feel free to inject any number of quotes here from Glengarry Glen Ross.) Peter Drucker famously said, “There is only one …