Analytics are useless if they’re not actually, you know, analyzed. “Who visited your website yesterday? Who read your blog?” “We … don’t know.” “Do you have analytics?” “I guess so. Maybe Google analytics?” “Okay, but who paid attention to those numbers this week?” “Um. Uh –” Why pay attention to the numbers? Monitoring user behavior lets you manage your pipeline. …
Do you know #theOtherSEO?
If you invest in SEO, it’s probably because search engine optimization seems so measurable. (And it is.) But hey: you need the other SEO even more: Sales Efficiency Optimization. SEO success is far and away the best first step on the buyer’s journey, but it’s #theOtherSEO that fills the funnel, feeds the bulldog, unclogs the pipeline and rings the cash register. …