35 years
What's a brand worth?

Your branding and rebranding equity team

Accountants find it easy to put a price tag on tangible assets like factories. Or pencils.

But brands can be worth lots more than mere brick and mortar. By isolating Brand Assets we bring a fresh perspective and multiple disciplines to the highly leveraged opportunities of brands.

It’s a different approach: we believe in multi-level, evidence-based brand adaptation as fervently as bean counters believe in pencils. Unlike social media agencies, packaging people, sales consultants, design firms, etc., who all tend to bring one- dimensional solutions to the party. (If you're holding a hammer, to paraphrase the Japanese proverb, every problem looks like a nail.)

The Brand Asset Way

We have a better answer. Our Brand Equity methodology assesses 16 distinct Brand Assets. It’s both revolutionary and sensible.

Look at it this way: you deploy capital, and people, to leverage your company’s strengths. In the same way, every brand uses (or mis-uses, or under-uses) creative content, share of voice, promotion, sales force discipline, packaging, consistency, distribution, actionable research, and so on.

Our analysis and work suggests where to put bandages, where to do surgery, how to invest to maximize Brand Equity.


Founder Bob Killian, branding guru (he prefers “bomb-throwing disruptor”) stays involved in every client relationship, in vivid contrast to famous names on some other agency, e.g., Leo Burnett, J. Walter Thompson, Foote Cone Belding, BBDO – all nine of whom would be, shall we say, extremely un-involved?


Our clients get anchored creativity for strategic brand evolution, including brand naming and renaming (boy, are we good at that!), design, lead generation, social media, broadcast, websites, digital video, SEO … all strategic practical marketing disciplines coordinated to optimize profitable growth. Short story short: cha-ching.


We started in Chicago, then added a Charlotte office, but work with clients in many time zones. Geography is not irrelevant, but it’s no longer destiny: we’re located in Cyberspace. Fortunately, that’s where you'll find future customers, too. Adapt.

We’re very easy to find BTW thanks to solid SEO. (Type “renaming a company” into Google – see where we show up.)


We began in 1987 as an ad agency, but the world evolved so we did, too. Our vision (and capabilities) adapted to cover the breadth of branding in a digital world.

Need to be more visible, more differentiated and more relevant to your best prospects? Advertising is merely one tactical tool – many others are available, all more measurable. Ask us.


Most mission statements are stupefying laundry lists of promises that nobody takes seriously. Committee-written bafflegab. Your organization probably has one, too, right? But our mission statement (as you can see) is bouncy, short … and we mean it.

Our mission statement:

  1. We will develop visible, differentiated, relevant brands to help clients grow, rapidly and profitably.
  2. We will all have fun in the process.
  3. There is no #3.
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Evolve your brand for exponential growth

In today’s digital jungle, your brand must adapt. Before your competitors do.
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