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BrandAids

Quick, insightful, amusing thoughts to energize your brand
July 1, 2013

Disciplined?

June 23, 2013

Do you celebrate your failures?

June 17, 2013

Brand loyalty, and its two useful lessons

June 8, 2013

The Doctor’s three toupees: brand and authenticity

May 28, 2013

How’s your brand visibility? SEO and Google, post-Penguin.

May 5, 2013

Brand suicide

April 24, 2013

Serial brainstorming with The Concept Dispenser™

April 21, 2013

The branding lesson of “Manatee gray.” Target’s blunder, or triumph?

April 3, 2013

Forget “maximize shareholder value.” It leads to horsemeat in the lasagna.

March 28, 2013

How can you double sales? Triple? Ten-tuple?

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