Should you be fearless? Can you? Draw a graph of risk tolerance. Put “totally terrified” on the left end, and ”bizarrely brave” on the right. Most of us live our lives in the big fat middle of the bell curve: we may ride a roller coaster but fear spiders. We’ll ski down the double-diamond slope but fail to ask Betty …
Is your brand nimble?
It’s a three-screen, digital, interactive global (and impatient) world. Is your content nimble enough? You have prospects who will discard you if your content doesn’t work flawlessly on their phone or tablet. They’ll bounce you out of the selection set if your story doesn’t download in 12 seconds. You may even have a global audience who wants to hear from …
Badge brands
If television ads are to be believed (work with me, work with me), the surest road to the admiration of your peers and/or the attraction of hotties is to ask the bartender for the precisely correct beverage. Works every time. Some examples might seem ludicrously obvious to, um, grownups, but they’re still persuasive to the target demographic, anxious males age …
The Neon Trees, original content, SEO and Brand Linkage
We wrote a while back about the problems some advertisers have with brand linkage, and how often it gets (expensively) un-linked. Our favorite example is a cleverly concepted ad that shows a parade of tour buses following a car. The buses represent the music genres the driver’s listening to while she runs her errands around town. Vivid visual metaphor. Among …