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BrandAids

Quick, insightful, amusing thoughts to energize your brand

December 16, 2014

“Nobody does business over the holidays”? Why trash 4% of the year?

December 8, 2014

“Marketers should ignore customers.” Well, that pokes a hornet’s nest.

December 2, 2014

The texty turnoff. Can TL;DR kill your brand story?

November 25, 2014

Can a logo “mean” too much? Take the test.

November 21, 2014

Customer insight is silver. Prospect insight is gold.

November 9, 2014

How to avoid UX wrecks: don’t make them think.

November 6, 2014

Viking River Cruises are setting fire to money.

October 23, 2014

“What are you wearing, Jake from State Farm?”

September 30, 2014

Tinker, tailor.

September 23, 2014

Three (very different) books we’re recommending today.

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