How to kill response: The Bermuda Triangle of phone numbers

The old joke as I recall it, when your airplane was landing in Dayton (or Topeka/Knoxville/Boise/Bakersfield/Omaha/Wherever) the flight attendant would announce impishly, “Please set your watch back 50 years.”Probably apocryphal. A genuine time-rewind is needed when you see advertising where the call to action (CTA) is a phone number. Back in the day, the phrase was, “Operators are standing by!” …

Geography is no longer destiny. They say.

Well, yes and no. It’s true enough that many businesses are no longer constrained by where they can work successfully, unless they’re beauticians, pickpockets, or sidewalk umbrella-twirlers. Go boldly to find new customers anywhere. It is unremarkable these days to do commerce in Khartoum, Kokomo, and Cucamonga. The trend of commerce without contact has been gathering steam for years. COVID-19 …

Our favorite apps and tools for staying connected

Having clients on three continents requires one of two things: constant traveling, or learning to collaborate digitally. Since travel often involves confinement in a tin tube with people who cough and sneeze, our teams have invested time and effort to find the best digital tools for working with clients. Here are the best-of-breed tools we use to stay connected and …

Watch Bob Killian’s Guest Appearance on CoronaTV

Missed Bob Killian’s appearance on CoronaTV with Joseph Jaffe on April 7th? Watch the full episode above! (Skip to the 9:20 mark to watch Bob’s segment (be advised, however, by skipping ahead you will miss out on *the* Macy Gray)). The episode features discussions about: how brands can (and should!) respond to the COVID-19 Pandemic why every brand should use …

Our new book is now published and on Amazon!

Buy on Amazon Here On a slow-grow plateau? Are competitors gaining on you? Are your company sales flat? Are your candidate’s poll numbers slipping? Are your college’s applications from targeted students in decline?  In short, is it time to rebrand? No, rebranding doesn’t have to be a total renaming makeover — maybe all you need is a revised logo, new …

Magic is in high demand and short supply.

As usual. While we shelter in place/self-isolate/self-quarantine/work from home/maintain social distance, we hear the familiar plaintive outcry for magic. Instant solutions that will get everything back to normal by Thursday. Wouldn’t it be pretty to think so. That prudent position — accept what you can’t change, change what you can’t accept — requires a clear-eyed examination of both “can’t” realities. …

Want to hear the simple secret of a branding miracle?

Ever notice how many clickbait headlines online  invoke the words “trick,” “secret,” or “simple”? (Yes, we’ve all clicked on them.) The simple secret of a branding miracle, of course… does not exist. Nor, may I add, is there a “trick” to weight loss, home buying, marriage, public policy, child raising, investing, radioactive waste , wine pairings, religion or elections*. No …

Research Firm Ranks Top 25 Branding Agencies of 2019…

And we’re #11. Not at all bad, since the list is international in scope. According to the press release we saw: “DesignRush.com, a B2B marketplace connecting brands with agencies, discovered how the best branding agencies build unified brand identities across many channels. These strategies help growing companies capture consumers, increase awareness and recognition, and ultimately improve revenue.” Read more here.

Grammar’s stupidest rules – and when to obey them

Many rules of grammar, usage, and punctuation make sense. But others are questionable, such as not starting a sentence with “but.” Why are grammar rules often stupid? They were the artificial creation of purists (many in the 19th C.) who admired Latin grammar so much, they tried to shoehorn English into it. The effort was and is a continuing clusterfail. …

Clutch.co honors our Chicago office… again.

Killian Branding Identified as a Top Advertising and Branding Agency Marketing partners are crucial to any business in today’s rapidly changing competitive world. Killian Branding specializes in branding strategies to grow businesses to their highest potential.  So how can you find a great partner? Every month, Clutch.co researches and announces the top-performing companies for a given focus on their platform. …