January 10, 2015
BrandAids
Quick, insightful, amusing thoughts to energize your brandDecember 22, 2014
The magic persuasive power of “AFCD.”
December 16, 2014
“Nobody does business over the holidays”? Why trash 4% of the year?
December 8, 2014
“Marketers should ignore customers.” Well, that pokes a hornet’s nest.
December 2, 2014
The texty turnoff. Can TL;DR kill your brand story?
November 25, 2014
Can a logo “mean” too much? Take the test.
November 21, 2014
Customer insight is silver. Prospect insight is gold.
November 9, 2014
How to avoid UX wrecks: don’t make them think.
November 6, 2014
Viking River Cruises are setting fire to money.
October 23, 2014
“What are you wearing, Jake from State Farm?”
Evolve