You’re enthusiastic about the promise of content marketing.
But, so far, disappointed at the results.
Well, help is at hand, and I wrote the book. It’s on sale at Amazon in either paperback* or Kindle formats. Read it, grow your enterprise, and (if you would be so kind) leave an Amazon review.
By the by, if you’re not a marketer, you probably know three people who are, so give them copies. They’ll appreciate the career boost, and we’ll be grateful.
It’s a serious topic, not for beginners, but fun to read. It’s densely packed, so you’ll be able to read it in one sitting, and put some valuable concepts to work immediately. There are even appearances by Lewis the marketing dinosaur. His perspective is definitely old, old-school.
The world of content marketing is evolving fast, so it’s adapt or go extinct. Enjoy.
*Kindle version available now. Paperback option promised by 1-13-15.