Your brand name and logo cannot do the whole job of telling your story.

A great tagline can offer a brand emotional power (“You’re in good hands”) or push a differentiator (“The quicker picker-upper”) or clarify the vision (“The ultimate driving machine”) or urge action (“Adapt. Evolve.”). It can even last for a century (“Good to the last drop.”)

A mediocre tagline (“Quality since 1995” “We put you first!” “Quality is our recipe”) is, however, a totally missed opportunity. The absence of a disruptive, original tagline/strapline/slogan is a crime against branding. Snap out of it. Adapt!

Partner with Killian Branding to differentiate your brand with a powerful tagline. We’ll work with you throughout the entire process, from assessing if your brand story needs a tagline, to ideation, trademark search, and even the final implementation of the tagline in your branding.