September 1, 2015
Show and tell. More to the point, Show vs. Tell.
Awareness of your brand demands adaptation.
In the eternal quest to do those very hard things – to get people to change their brand preferences and purchase intentions – the level of difficulty ranges from “very hard” to “dragon-slaying-blindfolded-on-a-unicycle hard.”
Two communications strategies must be considered. Show and tell.
Evolve