Your marketing budget’s worst enemy is NOT bad advertising. Great (strategic, creative, memorable, meaningful, emotional, engaging, etc., etc., etc.) messaging is of course your brand’s best friend. But bad advertising can be memorable, too. Crude, clumsy, obvious, loud (repeat after me: JO-SEPH-A-BANK!) ads can create awareness. It requires repetition.  Lots of it. It’s also annoying, but every shouting car dealer …