Conventional wisdom tells us that “nobody makes serious business decisions in August,” so wait until Labor Day to approach CEOs with matters that matter.

Horsefeathers.

Maybe that’s true in France, where the whole nation goes on vacation, but any American CEO who goes passive for an entire month just isn’t serious enough about the company’s competitive opportunities. In a time of uncertainty, your brand is likely to have fearful and timid competitors. Why wait until September to step on their necks?

Net net? We’ll continue to talk about growth strategies, branding and disciplined aggressiveness, regardless of the temperatures. Yes, even if we have to meet with the CEO or CMO on the dock of their cabin.