Every considered purchase means a prospect needs time to consider. (Duh!) But what can you do to shorten that sales cycle? Four practical steps: #1. Don’t make them read. The technology exists to put your content into kinetic motion to engage “readers” who won’t read. #2. Don’t just sit there. Auto-respond to warmer prospects who identify themselves in real time …
Let your prospects segment themselves!
Today, a powerful new way to segment the people in your pipeline can make your marketing much more effective. By their own actions, in fact, they will segment themselves for you! Using a KinetiZine for content marketing delivers these insights. Take off the blindfold. You can send out 10,000 PDFs, but you have no idea who’s reading page 4, or …