The three B’s of a great client

How we decide if we want to work with a prospect:

Brains,
Bravery,
Budget

Our rule is .this: if a prospect has even one of the three B’s, we’re interested enough to work with them.

If they have two, we’re eager to partner with them. A startup, for example, with courage and clear vision but limited capital can be helped to grow an adequate budget in year two.

All three? Hey. They’re so rare, we’ll fall on our sword for them.

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