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BrandAids

Quick, insightful, amusing thoughts to energize your brand
September 1, 2015

Show and tell. More to the point, Show vs. Tell.

August 31, 2015

Never forget how selfish your prospect is.

August 25, 2015

Can snake oil survive the crowdswarm bubble?

August 25, 2015

Subway quits Jared cold turkey, hides in their bunker.

August 13, 2015

The tactical wisdom of [READ MORE]

July 24, 2015

After 50,000 cover letters, here’s how not to do it.

July 21, 2015

What’s your best sample? What are you proudest of?

Featured image for “What’s your best sample? What are you proudest of?”
June 29, 2015

“Embrace change” is your second-best strategy

June 22, 2015

Why a “PJLM” makes your brand story work

June 5, 2015

How should we deal with stereotypes?

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