Let’s assume nobody reading this is still on the dinosaur end of the digital bell curve, clinging desperately to traditional advertising. Or printed directories, cold calling, and other circa-1998 antiques. Neither are you likely to be found on the other pointy end of the bell curve, shunning traditional media, uber-active in social media, building dialog with customers, and seeing great …
Mobile websites are obsolete. R.I.P.
Do you believe you need a mobile website? Well, you don’t. You may have been justified three years ago, but .mobi sites are now old technology. Yes, a large and growing number of people will connect with you on a small screen. Your best strategy, however, is not a second site, but one responsive website that behaves appropriately depending on …
Adaptation fail.
Generals prepare to fight the last war, companies generate leads with tools that fail, nobody expects the Spanish Inquisition.
Domes, saddles and adaptation.
If you’re a fan of Galapagos finches (and the lesson you can learn from them), you might be curious to learn what Darwin also learned about Galapagos Giant Tortoises. These amazing creatures (who can live 150 years and always remind me of certain relatives) have distinctly different shell-shapes: domes and saddles. How did these two shapes come about? Check out …
We’re big fans of Chuck
We talk about Charles Darwin often, because we monitor the evolutionary changes going on in buyer behavior, which makes demands on our clients (and us) to adapt, evolve, and get ahead of competition. The information explosion is only one of many profound social upheavals affecting your brand. There’s the decline in the ROI of outbound messaging. The rise of digital …
What’s the “opportunity cost” of a mediocre website?
“Oh, we never get clients from our website,” he explained. Just keep believing it, we thought to ourselves, and it becomes a self-fulfilling prophecy. Survey your customers and see that they all, indeed, came from referrals, or trade shows, or print ads – certainly not from your website. Q.E.D. Case closed. No need to adapt or evolve: let’s keep on …
Out-walk the zombies
Zombies in the movies are, we must admit, terrifying, but mostly for their apparent lack of personal hygiene. You do not want to sit next to one on the bus. They’re also famous for staggering clumsily out of the graveyard toward the screaming ingenue and her pretty-much-doomed boyfriend. It is quite apparent that these stiffs are stiff: they have not …