In light of our team’s hard work and positive impact in a difficult year for many businesses, we merited the prestigious honor of Clutch Leader for 2021. According to Clutch’s 2021 report, Killian Branding was hailed as the highest-ranking branding agency in North Carolina! To help give clearer context, Clutch is an established B2B market research platform based in Washington DC. …
W.B. Olson Construction has been building their impressive success for 50 years. For 30 of those years, we’ve been alongside. From creating their logo and website in the early ’90s, to hundreds of projects and upgrades up to the present, we’ve been proud partners. This video is one sample of a) how impressive their work is, and b) how we’ve …
The old joke as I recall it, when your airplane was landing in Dayton (or Topeka/Knoxville/Boise/Bakersfield/Omaha) the flight attendant would announce impishly, “Please set your watch back 50 years.”Probably apocryphal. A genuine time-rewind is needed when you see advertising where the call to action (CTA) is a phone number. Back in the day, the phrase was, “Operators are standing by!” …
Well, yes and no. It’s true enough that many businesses are no longer constrained by where they can work successfully, unless they’re beauticians, pickpockets, or sidewalk umbrella-twirlers. Go boldly to find new customers anywhere. It is unremarkable these days to do commerce in Khartoum, Kokomo, and Cucamonga. The trend of commerce without contact has been gathering steam for years. COVID-19 …
Having clients on three continents requires one of two things: constant traveling, or learning to collaborate digitally. Since travel often involves confinement in a tin tube with people who cough and sneeze, our teams have invested time and effort to find the best digital tools for working with clients.Here are the best-of-breed tools we use to stay connected and collaborate …
Missed Bob Killian’s appearance on CoronaTV with Joseph Jaffe on April 7th? Watch the full episode above! (Skip to the 9:20 mark to watch Bob’s segment (be advised, however, by skipping ahead you will miss out on *the* Macy Gray)).The episode features discussions about: how brands can (and should!) respond to the COVID-19 Pandemic why every brand should use his …
Buy on Amazon HereOn a slow-grow plateau? Are competitors gaining on you? Are your company sales flat? Are your candidate’s poll numbers slipping? Are your college’s applications from targeted students in decline? In short, is it time to rebrand?No, rebranding doesn’t have to be a total renaming makeover — maybe all you need is a revised logo, new tagline, refreshed website …
Every purchase decision involves emotion. We buy from people we like, we buy from brands we like. Unless you’re selling commodities to robots, reason takes a back seat to feelings. Spock fails at branding. Every time.
Every purchase decision involves emotion. We buy from people we like, we buy from brands we like. Unless you’re selling commodities to robots, reason takes a back seat to feelings. Spock fails at branding. Every time.
Claiming great customer service as your key differentiator doesn’t work. People demand perfect customer service, every time from every business. Besides that, Those Other Guys make the same lame claim. Time to re-think.
