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BrandAids

Quick, insightful, amusing thoughts to energize your brand
December 28, 2017

What’s your business card doing for you?

December 14, 2017

We turned 30!

September 21, 2017

The Customer Service Delusion

September 15, 2017

Spock Fails at Branding

September 13, 2017

Is Your Differentiator Ownable? Really?

July 28, 2017

“A Better Deal” – a branding fail

July 19, 2017

SEO: The Three Cs

July 9, 2017

Don’t Talk to Everyone

June 24, 2017

The Selection Set Blues

June 16, 2017

Who Visited Your Site?

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