Who Visited Your Site?

Don’t know who looked at your website yesterday? That’s a problem. You can’t engage prospects you don’t see. Technology to the rescue. Today, you can monitor and respond to prospects 24/7. Observe visitors to your website, see which pages they visit, monitor which emails they actually open, what display ad or search engine or email or FB post brought them …

Are Focus Groups Obsolete?

Well… are they? Hell yes! We’re so passionate about the need for their extinction we wrote a white paper on the subject years ago (read it here). It’s still true. Why the hate? It’s a committee, for Pete’s sake. Humanity’s blockbuster weapon to prevent action. Many (and trust us, we’ve seen many) new product launches have shipwrecked because marketers banked …

Respect the Humble Semi-Colon

The semi-colon: a 1% edge, and a shibboleth* Would 99% of your audience even notice if you misused a semi-colon? Probably not. This leaves 1% who would notice — and they’d take you more seriously. Punctuation pumps up perception. Look at any FB comment section – the sprawling mess of regurgitated word salad makes people sound irredeemably stupid. The (rare) comment that contains no spelling or …

The Seven Line Limit

Join our mission to stop spray and pray marketing. Learn more and how to stop in our lastest video.

Of 11,000 marketing firms in America, we were ranked #3.

When your firm looks for an advertising, marketing or branding partner, you face a bewildering number of unfamiliar choices. The research firm Clutch.co will come to the rescue to do the initial work for you, screening the nation’s agencies. They conduct client interviews* in depth, asking relevant questions about effectiveness, responsiveness and more. They probe. They challenge. Then crunch the numbers. For 2017, …

There are two ad/marketing agencies better than we are

… and that’s okay. Since the category is all of America’s ad and marketing agencies, finishing third ain’t so bad. Clutch.co, who did the evaluations, is a well-regarded, objective research company. No pay for play here – we were as surprised as anyone. Last year we were delighted that they ranked us as a leading Chicago agency, but now we’ve …

We’re healthy shake people now

Thanks to our new client, Purition, we’re all about healthy shakes made with real food We’re delighted to welcome Purition to our client page. Hey, we get to try a bunch of healthy shakes and call it “research.” Purition has been a big hit in the UK, and we’re going to help introduce Americans to these gluten-free no-nasties no-added-sugar shakes. That no-added-sugar …

We were named one of the top three branding agencies in Chicago

Well, as we often say, hey. Normally, we’re a bit skeptical about this sort of thing, but the methodology of this research firm seemed legitimate. They asked us for ten references and began interviewing. Here’s their press release about it. If you were among the clients who were interviewed, thanks. If you were not, perhaps you should consider becoming one. …